Camels, Cartoons, and Plan B

WASHINGTON DC: Population Research Institute released a fun and informational video today that explains how Plan B really works. The video uses state-of-the art cartoons to break down the complexities of pregnancy, illustrating how the drug affects ovulation, conception, and implantation.

Steven Mosher, President of PRI, says: "Our three-minute video will make you laugh out loud, and teach you how Plan B reliably produces negative pregnancy tests.  You will want to not only watch it yourselves, but share it with others who may be tempted to use Plan B."

Characters on camels represent the sperm and their journey, while a lumbering elephant carrying a round little figure represent the female egg and its journey. Palaces, dust storms, and even an Oregon Trail video game reference depict how the drug works.

Along with the video, PRI has created an information page on their website where people can learn more about Plan B as well as some of the media conversation around the drug.  The video leaves no doubt that Plan B operates, the vast majority of the time, by causing abortions.

PRESS CONTACT: Anne Morse, Tel: (540) 660-2733, email: [email protected]

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